Just writing up a story on the Government's new "MyZone", "MyMulti" and "MyBus Travel Tens" has reminded me how ubiquitous this whole MY ____ thing is.
It all began with myspace, I suppose.
Why does everything have to revolve around me anyway? Why can't I just buy an innerwest zone ticket?
I think i heard not long ago, someone in the US had started something called MyChurch, which just seems completely wrong given the whole point is to lift our gaze to God and away from ourselves.
Of course, it goes without saying... i-things are in an altogether different category. That category being "fine" because Steve Jobbs says so.
And yeah, it's probably a bit rich writing critically about self-absorbtion on a blog, but why let hypocrisy get in the way of a good rant?